TUCSON, Ariz. – The National Coalition of Associations of 7-Eleven Franchisees (NCASEF), the professional trade association for 7-Eleven convenience store owners, donated $100,000 to Hire Heroes USA, an Alpharetta, Ga.-based nonprofit placement firm for returning war veterans, at the National Coalition’s 35th Annual Convention and Trade Show, held at the Gaylord National Resort and Convention Center in National Harbor, Washington, D.C.

“Donating to Hire Heroes USA is the right thing to do at this time, to support our men and women of the armed forces worldwide,” said NCASEF Chairman Bruce Maples, who was instrumental in identifying the charity, according to the organization. “Our decision was based on need at a time when we have many men and women transitioning from military service to civilian life and 7-Eleven franchisees are glad to be able to help.”

Hire Heroes is a not-for-profit organization that provides career placement assistance to Operation Iraqi Freedom and Operation Enduring Freedom veterans, specializing in the placement of those service men and women from all branches of the military injured or with any level of disability. Hire Heroes USA provides all services at no cost to veterans or hiring companies.

The money was raised through donations from many vendor companies and franchisees playing in the Joe Saraceno Memorial Golf Tournament, named for the former National Coalition chairman who started the group’s charitable work.

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