Activision’s Call of Duty Endowment and Hire Heroes USA Launch Memorial Day Campaign to Support Jobs for Veterans
3rd annual Facebook campaign raises awareness and support for veteran employment; For every image “share” on Facebook, the Endowment will donate $1 to Hire Heroes USA
WASHINGTON – May 24, 2012 – The Call of Duty Endowment today kicked off its third annual Memorial Day campaign to raise awareness for the issue of veteran unemployment and engage the public in a week-long Facebook campaign. From Thursday May 24 through Friday June 1, for every person who shares an image designed for the 2012 Memorial Day campaign, which reads “Honor Our Vets,” the Call of Duty Endowment will donate $1 to Hire Heroes USA (HHUSA), an organization that provides job training programs and corporate engagement for US military veterans and assists them and their spouses with career placement. Last year, the campaign raised $36,000 for Hire Heroes USA, and the 2012 campaign is setting a new goal of at least 50,000 “shares,” translating to at least $50,000 raised for HHUSA. To secure the dollar donation from the Endowment, one simply needs to “share” the Memorial Day image via their network either through the Call of Duty Endowment Facebook page or through another friend’s posting. Fans have from Thursday, May 24 until Friday, June 1 at 11:59PM PST to share the image and add to the grant for HHUSA.
“This is a quick and easy way for the public to help support our nation’s heroes this Memorial Day,” said Call of Duty Endowment Advisory Council member Colonel Alan Baldwin (USMC-Ret). “Our youngest military veterans face a disproportionately higher rate of unemployment, and Hire Heroes USA has shown proven results in meeting its mission to reduce the staggering employment realities facing those in the Armed Forces returning to civilian life. We hope to beat last year’s numbers and reach at least 50,000 image shares on Facebook.”
The grant awarded by the Call of Duty Endowment to HHUSA will allow the organization to provide U.S. military veterans and their spouses with transition assistance, job search assistance, and job placement services. Proven services offered by HHUSA include career workshops, job fairs and job boards, and one-on-one coaching to match personal career interests and skills to the needs of partnering companies.
Brian Stann, UFC ®130 fighter, President of HHUSA, and a retired Marine, welcomed the campaign partnership for a third year in a row, noting, “Memorial Day is a national dedication to all of the brave soldiers who have defended this country, and we are thrilled the Call of Duty Endowment again chose us to help honor the men and women of the Armed Forces. The contributions and awareness raised over the past two years through this campaign have assisted us tremendously, contributing to the sustained employment of more than 400 veterans and their spouses. As a retired marine, I know firsthand how difficult it can be to transition into the civilian workforce, and a campaign that engages the public in raising support and awareness is pivotal to solving the serious issue of veteran unemployment.”
According to a March report from the Bureau of Labor Statistics, the unemployment rate for veterans between the ages of 18–24 was 30.2 percent in 2011, over 12 percent higher than the rate for non-veterans in the same demographic. Furthermore, the unemployment rate for veterans who served on active duty any time since September 2001 increased to 12.1 percent, well above the national average.
The Call of Duty Endowment was conceived by Bobby Kotick, CEO of Activision Blizzard and co-chairman of the Call of Duty Endowment, in November of 2009 in an effort to raise awareness for veterans’ unemployment. Since that time, the Endowment has provided more than $1.7M in grants and scholarships to assist US veterans with post-military career support, which have directly contributed to more than 700 veteran jobs.
About the Call of Duty Endowment: The Call of Duty Endowment is a non-profit, public benefit corporation conceived by Bobby Kotick, CEO of Activision Blizzard. The organization seeks to help organizations that provide job placement and training services for veterans. For more information about the Call of Duty Endowment, please visit www.callofdutyendowment.org.
About Hire Heroes USA: Hire Heroes USA’s (HHUSA) offers transition assistance, job search assistance, and job placement services to all who have honorably served in the US military – and to their spouses – in order to reduce veteran unemployment. HHUSA prioritizes veterans statistically most likely to be unemployed: veterans of Operations IRAQI FREEDOM and ENDURING FREEDOM, and veterans that are wounded or disabled. As a 501©(3) not– for-profit organization, HHUSA’s services are provided at no cost to the veteran. For more information, visit the Hire Heroes USA Website at www.hireheroesusa.org.
ACTIVISION and CALL OF DUTY are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.
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