Employer Best Practices for Virtual Career Fair Success
How to Make the Most of Your Hire Heroes USA Virtual Career Fair Experience
Since 2017, Hire Heroes USA has connected top-tier veteran and military spouse talent with employers through our Virtual Career Fairs. These events are more than just digital meetups—they are strategic opportunities to engage with mission-driven professionals who bring diverse skills, resilience, and adaptability to the workforce. With the right preparation, your team can build meaningful connections with job-ready candidates who may have otherwise been inaccessible due to time or location constraints.
Below are our expert tips to ensure your company’s participation is both impactful and successful.
Stay Engaged Throughout the Event
Our Virtual Career Fairs typically run for four hours. Designate at least one representative to remain active for the entire event. Real-time engagement is key—prompt responses and availability signals to job seekers that your organization is actively interested in connecting.
Prepare Key Messaging in Advance
Have pre-drafted responses ready to describe your company’s mission, culture, and job openings. Go beyond simply directing candidates to your career page—highlight key roles and explain what makes your organization a great place to work.
Set Up Your Booth Early
We recommend completing your virtual booth setup one week prior to the event. This allows time to test functionality, add representatives, and schedule chats. The virtual lobby opens the Friday before the event, giving job seekers time to explore booths and prepare questions.
Highlight a Range of Opportunities
To attract a broad range of candidates, list up to seven diverse job openings across locations, experience levels, or departments. Link to your careers page for additional visibility, making it easy for candidates to see where they may fit within your organization.
Leverage Provided Resources
We provide detailed guidance and training to help you succeed. Share these resources with your recruiting team to ensure everyone is confident and well-prepared to represent your company effectively.
Leverage Provided Resources
Use your booth to reflect your company’s culture. Incorporate visuals—logos, videos, and workplace images—that highlight your mission, values, and employee experience. A well-designed, engaging booth can set your organization apart and leave a lasting impression.
Promote Your Participation
We provide promotional materials to alert your audience ahead of the event. Announce your participation on LinkedIn, X, and other social platforms. This helps build excitement and ensures that both active job seekers and passive candidates are aware of the opportunity to connect with your team.
Follow Up with Candidates
Keep the momentum going after the event. Follow up with job seekers you engaged with to continue the conversation. If your booth includes analytics or reports, leverage those insights to reach out to candidates you may not have spoken with directly. This proactive approach helps build a strong hiring pipeline.
We’re Here to Support You
Have questions or need assistance? The Hire Heroes USA team is here to help. Whether it’s technical support or guidance, we’re committed to helping you make the most of your Virtual Career Fair experience.
With thoughtful preparation and active participation, your organization can connect with talented, mission-aligned candidates through Hire Heroes USA’s Virtual Career Fairs. We’re proud to support your efforts in connecting with skilled veterans and military spouses who are ready to make an impact in your organization.